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That just-left-the-salon feeling, the swing, the shine, the scent that follows you out of the door, rarely survives the first wash at home. FUL was made to close that gap.
Born in London, FUL was founded by international hairstylist James Davis and beauty industry expert Antony Strianese, with one idea at its heart: salon-standard haircare shouldn't be a luxury reserved for appointment days. The formulas are vegan, built around ingredients such as hyaluronic acid, vegetable collagen and shea butter, and every product carries its own signature fragrance, so the everyday routine feels a little more like self-care.
From the everyday wash to the treatments that rescue a bad hair week, and the bundles that make an easy Christmas gift, here is our FUL edit.
The everyday wash
The duo for hair that simply needs to look and feel its best, every day.
The daily essential
All Rounder Shampoo
The do-everything wash at the heart of the range. Designed for all hair types, it's the one to reach for when you want clean, soft, glossy hair without overthinking it.
Shop now, £24
The perfect partner
All Rounder Conditioner
Its natural other half. Smooth through the lengths after washing for hair that combs out easily and feels soft and manageable from root to tip.
Shop now, £27The problem solvers
Targeted washes for hair that's been through the heat, the sun and the colourist's chair.
For dry, damaged hair
Reset Repair Shampoo
FUL says this one repairs and hydrates strands worn down by styling, sun, colour and pollution. The secret is a pairing of prebiotic inulin from chicory and vegetable collagen.
Shop now, £24
Protect your colour
Colour Care Shampoo
Made to keep that fresh-from-the-salon colour for longer. FUL uses a sunflower seed extract to help guard against fade and breakage, while adding shine.
Shop now, £26The treatments
The weekly rituals that turn a hair wash into an evening in.
The thirst quencher
Intense Moisture Hair Mask
A rich, salon-quality mask for dry, thirsty lengths. Shea butter and coconut oil work with a moisture-locking complex to restore hydration and bounce.
Shop now, £32
Goodbye, frizz
Hyaluronic Acid Hair Serum
The skincare hero, reimagined for hair. Hyaluronic acid, glycerin and betaine bring moisture and smoothness, taming flyaways for a sleek, polished finish.
Shop now, £33
Skincare for your scalp
Detox Scalp Treatment
Great hair starts at the root. With turmeric, aloe vera and squalane, FUL says this clears away buildup and excess oil while soothing dryness and flakes.
Shop now, £24Styling and tools
The finishing touches, and the small things that make a big difference.
The finishing touch
Styling Spray
A light mist to finish your look. Spritz through before styling or as a final touch to keep your hair looking polished from morning to night.
Shop now, £18
Under £10
Scalp Massager Shampoo Brush
Soft bristles that work your shampoo deep into the scalp for a more thorough cleanse, with a mini head massage as a bonus. A brilliant stocking filler.
Shop now, £9.50
Gentler drying
Microfibre Hair Towel Wrap
Swap rough towel-drying for a soft microfibre wrap. It soaks up excess water while you get on with your routine, so there's less rubbing and less frizz.
Shop now, £19Gift it
Ready-made sets for the hair lover on your Christmas list, or for you.
The perfect present
FUL Pamper Bundle
An at-home spa night in a box. It's the easy gift for anyone who deserves a little more time for themselves this winter.
Shop now, £40
The big treat
The Ultimate Hair Hydration Bundle
The full moisture routine, all in one go. For dry hair that needs serious rescuing, or for the person who wants to unwrap a complete salon-at-home kit.
Shop now, £116All prices are correct at the time of publishing and may change.
Tried any of these? Share your favourite on Instagram and tag us #annelouisemag.
