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Effortless waves without the heat damage, hair that smells as good as your perfume, and a pillowcase that does the frizz-fighting while you sleep. If your feed is full of clever hair hacks, chances are Kitsch is behind at least one of them.
The California brand started in 2010 with a handful of hair ties made by its founder, Cassandra Thurswell, at home. Fifteen years on, it is entirely self-funded, still female-owned, sold in more than 27 countries, and has a cult following for products that fix the small, everyday annoyances of a beauty routine. Everything is vegan and cruelty-free, and there is a dedicated UK store, so no customs charges to worry about.
With so much to choose from, here is our edit of the Kitsch buys worth your money, from the night-time routine to the Christmas stocking.
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Valid storewide. Enter the code at checkout, or use the button above to apply it automatically.
The Night Shift
The easiest beauty routine is the one that works while you sleep.
The cult buy
Heatless Curling Set
The product that made Kitsch famous. Wrap damp or dry hair around the soft rod before bed and wake up to bouncy, blow-dry-style waves, with no straighteners, no heat damage and no early alarm. Ideal for anyone trying to cut back on hot tools over winter.
Shop now, £21
Bedhead, solved
Satin Pillowcase
Satin lets hair glide rather than catch, which means less frizz, fewer tangles and less creasing on your skin by morning. It is one of those swaps you only need to make once, and it comes in a range of prints and shades to suit your bedding.
Shop now, £38Shower Power
Upgrades for wash day, especially if you live in a hard water area.
Best seller
Rice Water Shampoo & Conditioner Bars
Rice water has been a hair-care secret for centuries, and these solid bars bring it into a plastic-free format. Kitsch says the formula is designed to boost volume and shine within a handful of washes. They also travel brilliantly, with no leaky bottles in your wash bag.
Shop now, £29
For hard water areas
Shower Filter
Much of the UK has hard water, and the minerals can leave hair dull and skin feeling tight. A filtered shower head is an easy fix that screws straight onto most existing showers, no plumber required.
Shop now, £42
Founder's favourite
Cherry Print Satin Shower Cap
A shower cap you will not want to hide in the drawer. The satin lining protects a fresh blow-dry or curls from steam, so your style lasts days longer between washes. Cassandra Thurswell counts it among her own must-haves.
Shop now, £30
Gentle drying
XL Hair Towel Wrap
Rubbing hair with a rough bath towel is a fast track to frizz and breakage. This oversized wrap soaks up water gently and stays put while you do your skincare.
Shop now, £40Style & Treat
Low-effort styling and scalp care for better hair days.
Skip the blow-dry
Smoothing Air Dry Cream
A lightweight leave-in for anyone who would rather let their hair dry naturally. It enhances your natural texture and is designed to keep frizz in check for up to 24 hours, which is welcome news in a damp British winter.
Shop now, £16
For waves & curls
Moisturising Curl Cream
Rich but light, with coconut oil to hydrate and help curls hold their shape without that crunchy, over-styled finish.
Shop now, £16
Scalp care
Scalp Oil Applicator + Biotin Oil
Scalp oiling is having a moment, and this applicator takes the mess out of it, delivering oil straight to the roots. The plant-based oil is made with rosemary extract and biotin.
Shop now, £24
Salon bounce at home
Volumising Thermal Round Brush
For the days you do reach for the hairdryer, a thermal round brush holds the heat to build volume and a smooth, bouncy finish faster.
Shop now, £52The Finishing Touch
Small luxuries that make a big difference.
Going viral
Hair & Body Perfume Mist
Hair holds scent beautifully, and these light mists are made to be spritzed on hair and skin. Sheer Violet is a founder favourite, with Caramel Cream, Soft Santal, Tula Rose and Oak & Amber for those who prefer something warmer.
Shop now, £21
Skincare essential
Extra Wide Spa Headband
Keeps every strand off your face during cleansing, masks and makeup, and the extra-wide shape covers the whole hairline. Made from recycled material.
Shop now, £11The Gift Edit
Sorted for Christmas, whether you are buying for her or for yourself.
Countdown treat
Holiday Advent Calendar 2026
A daily dose of hair and beauty goodies in the run-up to Christmas, and an easy way to try a wide spread of the range. Beauty advent calendars sell out early, so do not leave this one too late.
Shop now, £123
Limited edition
The Grinch x Kitsch Whoville Cookies Hair & Body Perfume Mist
A sweet, festive scent for hair and skin from Kitsch's limited-edition Grinch collaboration. It makes a perfect stocking filler, but like all of Kitsch's collabs, it will not be around for long.
Shop now, £23Don't forget
Get 10% off your entire Kitsch order with code:
ANNELOUISEMAGAZINEShop with 10% off
Valid storewide. Enter the code at checkout, or use the button above to apply it automatically.
All prices are correct at the time of publishing and may change.
Tried any of these? Share your favourite on Instagram and tag us #annelouisemag.
