How Two Single Mums Turned Their Experience of Anxiety Into a Jewellery Brand
Born from real-life experience and a deep understanding of what it means to live with anxiety, British jewellery brand ChaLuMu is so much more than something beautiful to wear — it’s something to lean on, too.
Founded by lifelong friends Megan Marlow and Natasha Makara, ChaLuMu grew from their shared journey of navigating everyday life as single mums, all while quietly managing anxiety and PTSD behind the scenes.
Like so many women, anxiety was something they carried silently. The racing thoughts, the social overwhelm, the constant feeling of being on edge — it became part of daily life.
Everything began to shift when they discovered breathing necklaces. Using them during anxious moments brought a sense of calm and control — but there was one problem. The designs they found felt clinical and uninspiring, not something you’d naturally reach for as part of your everyday style.
So, they decided to change that.
What started as a simple idea between two friends soon became ChaLuMu — a jewellery brand thoughtfully creating breathing necklaces that blend function with beauty.
Each piece features a delicate hollow pendant, designed to encourage slow, mindful exhaling. This gentle breathing technique is widely recommended for calming the nervous system and easing anxious feelings — offering a quiet moment of reset when it’s needed most.
Beyond anxiety support, many women have found comfort in using their necklaces as a way to break habits such as smoking, vaping or nail biting — a small but powerful reminder to pause.
Today, ChaLuMu necklaces are worn by women across the UK and beyond. They’ve become meaningful gifts for daughters, sisters, friends and mothers — a way of saying “I see you” without needing many words.
At its heart, ChaLuMu is built on a simple but powerful mission: to create jewellery that feels beautiful on the outside, while gently supporting women on the inside.
Visit www.chalumu.com
Linsey is the Founder and CEO of Anne Louise Magazine, a platform dedicated to empowering women with insightful lifestyle content. As an author of The Science of Getting Rich – Empowered Edition, Linsey blends her entrepreneurial spirit with a passion for writing, inspiring women to thrive in both business and life. With a keen eye for detail and a commitment to helping others succeed, she brings years of experience in editing and content creation to her work. When she’s not leading the magazine or editing articles, Linsey enjoys spending time with her daughter, family, many pets, exploring plant-based recipes, and working on her next book.
