Women Supporting Women: How We Can Lift Each Other Up Through Business, Social Media, and Beyond
In a time when women’s autonomy over their own bodies and rights are under threat, it’s more critical than ever for us to stand together. After recent events where leaders like former President Trump and others sought to restrict women’s choices over their own bodies, a strong message needs to be heard: “Your body, our choice? Absolutely not. Our bodies, our choices.” Women’s empowerment extends beyond the personal to our professional lives, our communities, and how we uplift one another.
Women-owned businesses are thriving across all industries, yet they still face unique obstacles. When we rally behind them—by buying from, sharing, and engaging with their businesses—we’re not just supporting an individual; we’re helping shape a more empowered, inclusive world where women’s choices and voices truly matter. Let’s stand shoulder to shoulder, lifting each other up as we build a future where women can live, lead, and thrive without restrictions. Together, we can make this support a movement, a promise to build each other up and make a difference.
Why Supporting Women-Owned Businesses Matters
- Economic Empowerment: When women succeed economically, entire communities benefit. Studies show that women are more likely to invest back into their families and communities, creating a positive ripple effect.
- Representation & Inspiration: Women-led businesses inspire future generations. By supporting them, we’re paving the way for girls and young women to dream big and aspire to become business leaders, creators, and change-makers.
- Breaking Barriers: Women in business face challenges like lack of funding and unequal treatment. Our support amplifies their visibility, giving them a competitive edge in a crowded marketplace.
How You Can Support Women-Owned Businesses
- Buy from Women-Owned Brands: Directly purchasing from women-owned businesses has an immediate impact. Whether it’s skincare, fashion, consulting services, or coaching, there are endless ways to invest in their work.
- Share Their Content: A share on social media costs nothing but can mean everything. When you post about a woman-owned business, your network gains exposure to it. This digital word-of-mouth can boost brand awareness tremendously.
- Engage on Social Media: Likes, comments, and shares increase visibility in social media algorithms, helping female entrepreneurs reach a wider audience. It may seem small, but these engagements really help amplify their online presence.
- Leave Reviews: Positive reviews on platforms like Google, Yelp, and Etsy go a long way. Authentic reviews not only build credibility but also make potential customers more likely to trust a business.
- Collaborate and Partner: If you have your own business, consider collaborating with women entrepreneurs. Shared resources and audiences can create stronger, more diverse networks and benefit both businesses.
- Attend Events and Spread the Word: Participate in events, workshops, or webinars hosted by women in business. Not only does this provide support, but you’ll also build valuable connections and stay inspired by their work.
Tips for Building a Network of Women Who Support Women
- Join Online Communities: Platforms like Facebook Groups, LinkedIn, and Instagram have groups and communities specifically for women entrepreneurs. Joining these spaces gives you a chance to discover amazing businesses and build genuine relationships.
- Follow #WomenSupportingWomen: This hashtag and others like #BuyWomenOwned or #FemaleEntrepreneur are full of inspiring businesses that deserve a spotlight. Following and engaging with these tags can introduce you to incredible women-owned brands globally.
- Promote Inclusivity: Make sure your support reaches women from all backgrounds. Women of color, LGBTQ+ women, women with disabilities, and women from low-income communities often face additional barriers. Consider ways you can amplify their work specifically.
- Mentor or Offer Skills: If you have skills, offer them! Whether you’re great at marketing, accounting, or tech, helping another woman entrepreneur with advice or mentoring can be a powerful way to support her journey.
Standing Tall Together
Women supporting women isn’t just a trend—it’s a necessity for a more equitable world. By actively supporting women entrepreneurs, we’re creating a foundation for equality, opportunity, and respect. We’re showing that women can, and will, rise together to build a better future.
As we continue on this journey of lifting one another up, let’s remember that every small action counts. The likes, shares, purchases, and encouragements add up to a movement that empowers all women. Let’s keep showing the world that we can stand tall, shoulder to shoulder, and protect our rights, our voices, and our choices. Together, we can make a difference.