Disney releases a magical new Christmas advert to mark the holiday season, and for a good cause

Disney’s Christmas advert to mark the holiday season has been released, supporting long-term charity partner Make-A-Wish®. “The Gift” is a three-minute animated short that celebrates the comfort that storytelling brings families during times of change and how it deepens their bonds through togetherness.

The advert is the final instalment of Disney’s ‘From My Family To Yours’ trilogy.

‘From Our Family To Yours’ – A Trilogy

Last year’s sequel, ‘The Stepdad’ followed a grown-up Nicole and her own children, Max and Ella, who welcomed stepdad Mike into their home. At the heart of the story was a very special storybook that celebrated the magic that small moments like reading together creates for families.

Disney’s first ever Christmas advert ‘Lola’ was released in 2020. In this first instalment, fans were introduced to Nicole and her grandmother, Lola, and watched how their bond deepened as festive traditions were passed down through the generations.

Both the 2020 and 2021 adverts reached over 184million views worldwide combined.

This year, the family prepare for another festive period and the touching arrival of a new baby!

“The Gift” is a powerful story of sibling relationships, experienced through the eyes of youngest child Ella, as she adjusts to the changing family dynamic. At the heart of the story is a beloved glow in the dark Mickey Mouse soft toy, which connects both past, present and future. Whilst the elder brother, Max is first shown giving Ella the Mickey Mouse to comfort her at night, Ella then gifts the soft toy to her new-born sibling at their first meet, welcoming them to the family.

Sarah Fox, VP Marketing & Comms, Disney Consumer Products, EMEA, said: “For the last three years millions have watched our characters in our ‘From Our Family To Yours’ animated series, as they spend time together building connections and making memories. We set out to create a family unit that would resonate with audiences world-wide. We are truly grateful for the support we have received for this festive campaign and hope that families and fans enjoy this fitting, heart-warming final instalment of the trilogy.”

A collection of products inspired by the advert, including the glow in the dark Mickey Mouse soft toy by Simba, are available for fans to purchase at selected retailers across EMEA.

“The Gift” has been developed and produced by Disney’s Consumer Products, Gaming & Publishing creative team, led by Angela Affinita, Director of Brand Marketing and Creative, in partnership with Flux Animation Studios in New Zealand.

The Soundtrack

Star of Walt Disney Animation Studios’ Oscar-winning 2021 film Encanto, Jessica Darrow, performs the emotive soundtrack A Little More – penned exclusively for the advert by LA-based songwriters PARKWILD, Sofia Quinn and Rose Tan.

Providing a powerful vocal narrative to this year’s story, Jessica is best-known for voicing Luisa Madrigal in Disney Encanto and singing the viral sensation Surface Pressure, which reached the top three in the UK single charts earlier this year, with over 276 million YouTube views.

Jessica Darrow, star of Encanto who performs the soundtrack ‘A Little More’, said: “The holidays hold such a special place in my heart and what better way to come together with family and loved ones than through the joy of music? It was such a wonderful song to perform, and I can’t wait for everyone to see the heart-warming story which concludes this inspiring trilogy.”

Jessica Darrow follows in the footsteps of Brits’ Rising Star winner Griff, who performed Love Is A Compass on Disney’s inaugural Christmas advert ‘Lola’, and two-time Grammy Award winner Gregory Porter, who sang the original duet ‘Love Runs Deeper’ with CHERISE in ‘The Stepdad’ last year.  

Supporting Make-A-Wish®

Disney’s 2022 ‘From Our Family To Yours’ campaign will once again support long-term charity partner

Make-A-Wish®. As part of the trilogy finale celebration, Disney is encouraging fans all over the world to join in and donate to Make-A-Wish® and will match all qualifying donations up to $100,000* helping to grant even more wishes.

To give a gift of hope and joy to children living with critical illnesses this holiday season, fans can donate to Make-A-Wish® through shopDisney at checkout**, or via Make-A-Wish International at worldwish.org/disney.

Since 2020, Disney will have committed support worth more than $4 million as part of ‘From Our Family To Yours’ to Make-A-Wish® and its network of Affiliates around the world. The support, made up of financial donations, media value and gifts in-kind, is a contribution to Disney’s ongoing 40-year partnership to help Make-A-Wish® in their mission to grant life-changing wishes for children living with serious illnesses, as well as Disney’s ongoing commitment to inspire a better world through the power of storytelling.

Creating this year’s Disney Christmas advert played a role in fulfilling wishes for three Make-A-Wish® children across Europe, Italy and Australia. Eagle-eyed viewers will be able to spot the three Make-A-Wish® ‘Easter Eggs’ – including the Frozen design on Sanka the dog’s jacket seen in the ice-skating scene, which was designed by 12-year-old, aspiring fashion designer Sienna from Reading, UK.

Luciano Manzo, President and CEO at Make-A-Wish® International, said: “We’re proud to be continuing our long-standing partnership with Disney and delighted that fans can continue to get involved by giving a gift of hope and joy to children with critical illnesses, helping us grant even more life-changing wishes.”

‘From Our Family To Yours’ Gift Range

Over 187 retailers are joining Disney’s ‘From Our Family To Yours’ 2022 campaign, bringing stories and characters to life through innovative products across more than 100 categories: from toys and apparel, to jewelry, technology and consumables.

Pandora, Primark and Tonies will also launch bespoke retail activations and short spin-off advertising spots throughout November, whilst Disney’s recently launched lifestyle home brand, Disney Home, will feature in a 20-second spot that sees the family bake cookies together, as well as Frozen product being highlighted in a special Frozen brand spot.