Every September, interiors lovers wait for one announcement: Graham & Brown’s Design and Colour of the Year. It’s become something of a barometer for where our homes are heading next – and for 2027, the brand is looking backwards to move forwards, drawing on centuries-old craft traditions to shape what we’ll be putting on our walls in the years ahead.
Marking its 80th anniversary, Graham & Brown has unveiled not one but three reveals for 2027: Design of the Year Roselle Grove, Colour of the Year Rose Earth, and Mural of the Year Red Rose County. Together they tell a story of artisan craftsmanship, heritage, and hand-painted beauty – and it’s a genuinely lovely collection to look at.
Design of the Year: Roselle Grove
Roselle Grove takes its cue from chintz – the vivid, hand-painted florals that originated with Indian artisans in the 16th century. Using block printing techniques and local dyes on cotton cloth, those early makers created lush botanical gardens that eventually captivated Europe and made their way into Britain.
Graham & Brown’s design studio has hand-painted the pattern in gouache – a paint prized for its rich opacity and its ability to be layered for texture – giving Roselle Grove a depth that feels genuinely crafted rather than mass-produced. The result balances the delicate whimsy of Indian chintz with a more elevated English sensibility.
Paula Taylor, Stylist at Graham & Brown, explains the thinking behind the design’s evolution: as chintz spread across home furnishings and fashion, European designers put their own stamp on it, scaling up the floral motifs into something distinctly Western. Choosing this as the Design of the Year, she says, felt like a fitting way to honour that industrial and creative legacy – tracing chintz’s journey along the Silk Road, through Europe, into Lancashire’s mills, and eventually into Victorian homes across the country. It’s been, in her words, a rewarding process for the studio to bring together such a rich mix of influences and heritage references into something that feels both timeless and relevant.
Colour of the Year: Rose Earth
Complementing Roselle Grove is the brand’s Colour of the Year, Rose Earth.
Rose Earth is a warm, versatile shade that holds its own or plays beautifully alongside warm neutrals, soft sage, and cooler tones. It pairs well with newer additions to the palette like Kelp and Sue’s Jumper to cool a room down, or can be teamed with warm neutrals – or simply left to shine solo – for a space full of warmth.
The shade draws on natural mineral pigments traditionally sourced from clay deposits in Italy, tapping into the enduring appeal of earthy tones for their depth and natural character. It’s a colour rooted firmly in heritage, but reimagined for the way we live now – and the studio expects it to leave its mark well into 2027 and beyond.
Mural of the Year: Red Rose County
Rounding out the trio is Red Rose County, a hand-painted mural inspired by the rolling landscape of Lancashire.
Created by in-house designer Victoria Davison, the mural captures the region’s panoramic scenery in bold blocks of colour and expressive brushstrokes, offering a stylised take on local landmarks Rivington Pike and Jubilee Tower. Drawing on the tradition of scenic wallpapers, the design puts craftsmanship front and centre, with visible texture giving the bucolic scene real depth. As with all Graham & Brown murals, it’s digitally printed with sustainability in mind and made bespoke to fit the exact dimensions of your space.
A Milestone Year for the Brand
Iona Graham, Brand & Marketing Controller at Graham & Brown, says the timing makes this year’s reveal especially meaningful. Landing in the brand’s 80th anniversary year, she believes it’s a milestone her great-grandfather would have been proud to see. Together, she says, these three designs tell the story of craft, colour and heritage that sits at the heart of the business.
She adds that a devotion to craftsmanship remains one of the brand’s key values, and the design studio has worked to thoughtfully reimagine each piece for contemporary interiors — with designs and colour pairings she hopes people will love and feel proud to have in their homes. The brand says it’s looking forward to seeing how its community makes these products their own.
Whether you’re drawn to the layered florals of Roselle Grove, the earthy warmth of Rose Earth, or the painterly landscape of Red Rose County, this year’s collection makes a strong case for craftsmanship as the trend to watch in 2027.
Graham & Brown collections can be explored online at grahambrown.com or experienced in person at showrooms on the King’s Road in London and Princess Street in Knutsford, Cheshire.
