Solid ash, Georgian-style detailing and a cherry-red shade with real staying power. Magnet’s award-winning Bewdley range is its most premium collection yet, bringing handmade character to a high-street price. Here’s what you get, and what you don’t.
Some kitchens are built for the photograph. Others look better the longer you live with them. Bewdley, which shares its name with the Georgian riverside town on the Severn, is clearly meant to be the second kind.
Bewdley is Magnet’s newest collection, and also its most premium. It is a painted Shaker kitchen made from real timber, built around a precision-engineered mock in-frame door with traditional beaded detailing. The aim is to give you the artisan look of a true in-frame kitchen, usually the preserve of bespoke joiners, without the cost or complexity of a custom build. Magnet frames the launch as a response to how we now use our homes. “People are spending more time in their kitchens than ever before, and they want their home to feel personal and built to last,” says Cath Harrison, Head of Product. “The launch of Bewdley is our response to that shift. Bewdley delivers the luxury look of a handcrafted kitchen to a wider audience than ever before. We believe every home, regardless of size or budget, should feel unique, liveable, and intentionally designed.”
It has also done well with the critics. Ideal Home named Bewdley its Best Classic Kitchen Range, a useful signal in a crowded part of the market where many Shaker doors look almost identical.
The detail is the point
Bewdley stands apart from standard Shaker doors because of how the door is made. Each one is a five-piece construction with a 20mm solid ash frame, a generous 84mm frame width, and a fine bead running around the inside edge. That bead is a small detail with a long history. It shows up in period joinery and is one of the quickest ways to make a kitchen look older and more considered than it is.
The centre panel is ash veneer, and the back of every door is painted to match the front. You notice that each time you open a cupboard, and cheaper ranges often skip it. Because the paint goes over real ash rather than smooth MDF, the grain shows faintly through the colour. The finish has a tactile, hand-painted quality, especially in raking light.
In-frame looks, without the in-frame price
Here we should be precise. True in-frame kitchens, the kind made by bespoke joiners, set each door inside a separate timber face frame. They look beautiful, and they are expensive and slow to make. Bewdley is a mock in-frame design. A routed groove around the door creates the look of a frame, and the joints are flushed so the effect reads cleanly from across the room.
Most visitors will never notice the difference. A joiner, or anyone who has lived with a true in-frame kitchen, probably will. You are getting the look of in-frame rather than the construction, and that is exactly why the price is so far from bespoke. For most homes, it’s a sensible trade.
Magnet is keen to stress the quality behind the look, linking the range to the standards that earned the company a recent industry award. “The craftsmanship behind this launch reflects the rigorous standards that recently earned Magnet the prestigious Manufacturing Guild Mark Award in May 2025, an honour bestowed on only a select few each year,” says Harrison. “We are immensely proud to bring this benchmark of quality to our June launches.”
Twenty-six shades of personality
Bewdley is offered in Magnet’s full paint-to-order palette of 26 colours, which gives it more range than “classic” usually suggests. Parchment and Limestone suit anyone who wants a light, timeless room. Dove Grey and Misty Moors offer softer muted tones, Portland Blue, Voyage Blue and Midnight cover the blue spectrum, and Arboretum, Eucalyptus, Thyme and Tailored Green provide the deep heritage greens that still dominate British kitchens. Sumi Black is there for anyone who wants drama.
Magnet’s own styling of Cornish Clay, a warm and earthy neutral, shows the relaxed end of the range. It is paired with a marbled worktop and matching upstand, a range cooker, a striped Belfast sink and a dresser with ribbed-glass vitrine cabinets. The result is country-house style with a modern edge.
Why Morello deserves a second look
The bolder of Magnet’s two Bewdley schemes uses Morello, a deep cherry red. It covers the wall cabinets and shelving above soft plaster-pink Chalk Blush base units, finished with brass knobs and a copper-toned mirrored splashback. It would be easy to dismiss it as this season’s colour, but Laura Townsend, Design Manager at Magnet, argues that its appeal goes further.
“The appeal of the morello cherry coloured kitchen runs deeper than a passing colour moment,” she says. “Unlike single-note trend shades such as millennial pink or sage green, morello sits at the crossroads of warm and cool, which means it doesn’t date the way one-dimensional colours do. From my perspective, the colour choice of morello reads as considered rather than of-the-moment, which is exactly why we think it has more staying power than the average TikTok kitchen trend.”
Townsend also points to a wider change in how homeowners think about space. “For years, light and white were sold as the only way to make a kitchen feel bigger, but homeowners are increasingly choosing depth and drama over square footage, using bold colour as a way to make a room feel intentional and personal rather than simply large.”
That change is tied to how the kitchen itself has changed. “The kitchen is also one of the few rooms in the house that’s evolved from purely functional to genuinely social, and that shift is central to why a colour like morello works so well there,” she explains. “As kitchens have taken over the role once played by the living room, somewhere people entertain, work from home and spend the bulk of their evening, the appetite for white worktops has faded in favour of something that feels more like a considered living space. Morello’s richness gives the room a sense of occasion, particularly under the right lighting.”
To make Morello work, Townsend recommends using it in a two-tone scheme rather than painting the whole room in it. “Morello works best within a dual-toned scheme, paired with natural oak for an island or lower units, and finished with brass or unlacquered metal hardware to keep the space feeling elevated rather than heavy,” she says. “It suits anyone drawn to a ‘dark cottagecore’ or vintage-meets-modern aesthetic, and particularly homeowners who want their kitchen to feel personally curated rather than trend-led or ‘installed.'”
She is also candid about where it doesn’t work. “The exception is very compact kitchens: if the priority is maximising the feeling of space, a soft white or linen tone will still do more heavy lifting than colour drenching can.” Readers working with a small layout should take that seriously. In a smaller kitchen, Morello is probably best kept to a single run of wall units or an island, rather than painted across every cabinet.
Beyond the kitchen
One of the more appealing things about the Bewdley styling is how far the cabinetry travels from the cooker. Magnet shows the doors used as low bench seating in a dining area, as a dresser wall, and inside a walk-in pantry set up as a coffee bar behind glass doors. That flexibility matters if you want the kitchen, dining space and utility to feel like one considered scheme rather than three separate purchases.
The practical details
Behind the doors, Bewdley uses Magnet’s pre-built 18mm rigid cabinets. They are assembled in the factory and covered by a lifetime cabinet guarantee. The range works with Magnet’s storage options, including pull-out corner solutions, double larders, a butler pantry larder and narrow 150mm pull-out units, which help with the awkward gaps that most kitchens have.
How much does a Bewdley kitchen cost?
At the time of writing, Magnet is running a 50% off promotion across its kitchens, and the guide prices below reflect that discount:
- Small (8 units): from £5,392 (£10,784 before discount), or from £78 a month
- Medium (12 units): from £8,530, or from £123 a month
- Large (16 units): from £11,842, or from £171 a month
- Extra-large (20 units): from £15,382, or from £210 a month
These figures cover cabinets, panels, plinths and trims only. Worktops, appliances, sinks, taps and installation are extra, and for a range like this, where a marble-effect worktop and a range cooker are part of the appeal, those extras will add a substantial amount. Treat the guide price as the starting point, not the final bill.
Finance options include interest-free credit and longer pay-monthly plans. Magnet also offers free design appointments in-store or virtually, with a 3D visualisation of your layout before you commit.
The verdict
Bewdley does what it promises. It gives a kitchen the warmth, weight and detailing of real timber joinery for far less than a bespoke maker would charge. The beading, painted reverses and visible grain help it feel well above flat-pack, and the colour range means it suits a cottage, a Victorian terrace or a new-build that needs some character. If you want a kitchen that feels designed rather than simply fitted, Morello is the shade to request samples of. Just budget honestly for everything outside the cabinet price.
Find out more and book a free design appointment at magnet.co.uk/kitchens/bewdley.
Prices and offers correct at the time of writing (October 2026) and subject to change. Guide prices are based on Magnet’s standard layouts and exclude worktops, appliances and installation.
